Loyalty Marketing
Loyalty marketing is a marketing approach that is based on strategic management in which a company decides to use certain incentives in order to retain existing customers and get new ones. Loyalty...
View ArticleConsumer’s Post-Purchase Dissonance
Post-purchase dissonance is when the customer may be unsatisfied or unsure of their purchasing decision; they may rethink their decision in the post-purchase stage. This is usually due to what is known...
View ArticleCustomer Dissatisfaction and Product Evaluation
How customers view a product is of the utmost importance. Based on how they view or feel about the product or service that you are offering, your business’s future may be at stake. It may seem enough...
View ArticleMotive Identified by McGuire
Inspiration is the purpose behind conduct. A Thought Process Thought process is a develop speaking to Associate in Nursing subtle inward power that animates and urges a behavioral response furthermore...
View ArticleMotives Identified By Henry Murrays
American researcher Henry Murray (1893-1988) built up a hypothesis of demeanor that was sorted out regarding thought processes, presses, and needs. Murray depicted a longings as a, “probability or...
View ArticleUse Related Segmentation
Mainstream and powerful kind of division that sorts clients as far as item, administration, or complete use attributes, in the same way as utilization rate, mindfulness standing, and level of name...
View ArticleBenefit Segmentation
Profit division is somewhat advancing method that spotlights on the specific focal points clients get on the grounds that the consequences of purchasing the items and administrations offered by a given...
View ArticleClassification of Motives
The characterization of fundamental human yearnings most every now and again referred to these days is perhaps the one grew by researcher Ibrahim H. Maslow. Maslow presents the resulting classes of...
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